Monday 12 March

Today on StartupSmart, we have a salutary tale for any budding entrepreneurs who think they can easily plug their own skills deficiencies with a co-founder.

Despite having no technical know-how, Perth woman Jasmin Walker decided to launch Loumii, an app-based business.

Scouring Perth’s small start-up scene for a technical co-founder proved a real challenge for Walker, who lacked clarity around her idea.

Fortunately, she managed to overcome this significant hurdle. Today, she explains how she did it.

Elsewhere, sales guru Simon Harris has some words of advice for entrepreneurs looking for the ideal pitch to potential clients and web strategist Adam Franklin outlines how you can spread your content in the online world.