Monday 28 November

Today on StartupSmart, we look at how the lifestyle you dream of when starting a business is, in reality, often not dissimilar to the one you left in paid employment.

Mike O’Hagan, the founder of removal firm Mini Movers, presides over a business with $25 million in revenue, as well as enjoying flexible working conditions.

But his first start-up was a very different experience. Today, he tells StartupSmart what he learnt from his first business and how he eventually got the lifestyle he yearned for.

Elsewhere, mentor Michael Halligan gives some tips on what makes a good tagline and Adam Franklin explains how to nail your social media strategy in six steps.