Tuesday 29 November

Today on StartupSmart, we hone in on the marketing basics that every new business should come to grips with.

While your business is likely to use some outside marketing help at some point, it’s important that you have an innate understanding of your brand, who it appeals to and what it stands for.

We’ve identified the top five DIY marketing tips to help you on the way.

Elsewhere, we profile PricingProphets.com, a start-up that aims to help businesses price their products, and mentor Nicole Kersh explains what customer service qualities you should look for in staff.