Today on StartupSmart, we speak to Tony Wheeler, co-founder of arguably Australia’s premier brand – Lonely Planet.
Wheeler and his wife Maureen have been portrayed as hippy travellers that got lucky, but, in reality, building the business from a few hand-stapled books to a multi-million dollar publishing giant involved courage and strategic brilliance, with no shortage of hard decisions along the way.
Today, he explains how they did it.
Elsewhere, sustainability guru Richard Nicol returns to outline the benefits of energy efficiency and mentor James Omond explains what to do if you’re paranoid about someone stealing your business idea.
Have you entered the 2011 StartupSmart Awards yet? If not, the deadline is looming. The winners will receive prizes, editorial coverage and mentorship. To enter, click here.
Oliver Milman, editor
