Businesses are doing everything they can to set help their customers during the downturn – including turning to the heavens. Coaching organisation Aviel says it is using astrology to help understand the values and drivers of its clients. The company helps employees move from one corporate role to a small businesses environment, and is using astrological profiles to make the transition a little easier.
Laurence Harrould, the co-founder of Aviel, says the “Transition to Small Business Guide” is an attempt to help corporate types find a role in small businesses they enjoy. Astrological profiles allow Aviel to help suit a person to the right small business environment.
“In every great expedition, a navigator stands alongside the captain, mapping the journey, providing certainty in chaos and clarity in confusion. Aviel supports small business owners as their navigator; helping with the personal, organisational and people issues all great captains deal with.”
Who said the secrets of business weren’t written in the stars?
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
