About a week ago, Fortescue Metals founder and chairman Andrew Forrest spent just under $40 million buying around 10 million shares in the company that can only be described as his baby.
If it was meant as a show of confidence in Fortescue, it has failed miserably. Fortescue has been hit by an avalanche of bad news in the last five days, and it has cost the man they call Twiggy dearly.
First came Fortescue’s announcement that it would save $1.6 billion by winding back its expansion plans and sacking around 1,000 staff – many of whom appear to have received their marching orders almost immediately, sending shockwaves through the organisation.
A day later, the company raised $300 million by selling a power station in February.
Then yesterday, long-time Fortescue executive and joint company secretary Rod Campbell announced his resignation.
Against the backdrop of all this internal turmoil, the iron ore price just won’t stop dropping. Iron ore prices hit a three-year low of $US86.90 on Wednesday and seems unlikely to find a floor any time soon.
It’s little wonder then that investors are fleeing from Fortescue. The company’s shares have fallen 16.5% this week and have now fallen from above $6 at the start of the year to around $3.
For Twiggy, who has spent a total of $175 million buying shares since June 20 – including the $40 million spent last week – the cumulative effect of all this has been worth around $600 million.
The value of Forrest’s stake in Fortescue has fallen from $3.6 billion at the start of the week to a tick over $3 billion this morning.
Since the start of the year, the value of his shares has dropped by $2.5 billion from a peak of $6.1 billion.
To add a little insult to Twiggy’s injury, there are reports this morning that Fortescue hasn’t closed the door on a capital raising, which could of course dilute Forrest’s 32% shareholding.
Of course, Twiggy is no stranger to the vagaries of paper wealth.
In 2008, he shot to the top of Australia’s Rich List as surging iron ore prices pushed the value of his Fortescue stake to $12 billion.
A year later, the value of his stock was down to $2.4 billion as commodity prices dropped sharply.
Don’t expect Forrest to whine much about his losses. One thing I admire about Twiggy is that he never commented on the peak or the trough in his wealth.
He does really make it all about the company and, to a lesser extent, about his philanthropic efforts.
Of course, even back in 2009 when Fortescue shares last slumped, the story was all about building the company, lifting production, chasing its goals.
This time around, Twiggy finds himself caught up in a different story, one where Fortescue’s ambitions are being scaled back.
It remains to be seen just how far the company’s plans – and Twiggy’s fortune – will need to be scaled back.
James Thomson is a former editor of BRW’s Rich 200 and the publisher of SmartCompany and LeadingCompany.
James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.
