Marketers have cottoned on to the potential power of iPhone applications as a marketing tool, as highlighted in a clever new campaign for Sweden’s 7-11 chain.
A new iPhone application developed for Swedish customers allows users to obtain coupons for free biscuits and coffee at local 7-Eleven outlets.
The application combines a store locater with free coupons. Users plug in their phone number and then receive a unique coupon code from the app.
Then to claim their free coffee and biscuits, the user shows the code to the 7-Eleven clerk at their nearest store – but the coupon is only able to be used once. This month’s offer is to be followed up by a free ice cream offer in May.
The application was designed by digital design group Lonely Duck, and was downloaded 2,500 times in just a week – placing it in the top 10 list of free applications.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
