Social networking site LinkedIn will partner with telcos Optus and Three to offer customers free access to the site via their mobiles.
The decision comes as LinkedIn has been pushing a mobile strategy to get more users logging on while they’re on the move, following from the success of mobile apps for Facebook and Twitter.
Optus will offer new and existing customers the ability to access LinkedIn, with Three to offer the deal to any post-paid customer who joins up after July 1.
“We are experiencing tremendous growth in Australia and the partnerships will further drive mobile usage of LinkedIn,” Clifford Rosenberg, managing director of LinkedIn Australia and New Zealand, said in a statement.
“LinkedIn’s mobile application allows professionals to connect with colleagues on the go or search for a member’s professional profile ahead of a business meeting.”
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
