Apple chief Steve Jobs has revealed Apple’s latest product, Apple TV, is a smash hit less than 18 days after it was launched.
“I can reveal [that] in just a short amount of time we’ve already sold a quarter million of them, and we’re thrilled with that,” Jobs said during Apple’s earnings conference call.
While it’s not quite as good as the iPad, which sold 300,000 units on its first day on sale, it’s not bad for a product that is hardly in Apple’s product front line.
The $US99 device, which is only on sale in America at this stage, allows users to stream media content to their television.
Jobs says the service should receive another boost when Apple unveils its AirPlay technology for Apple TV.
James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.
