To ensure you’re one step ahead of the competition, we’ve compiled 21 great marketing tips from some of the industry’s top experts.
SmartCompany is a completely free news, information and resource site for Australian entrepreneurs, small and medium business owners and business managers to help keep them ahead of their competition. Each weekday, the newsletter is published around lunchtime, filled with the latest content.
When SmartCompany‘s entrepreneurial founder Amanda Gome launched the site five years ago, there were plenty of people standing by ready to tell her she was crazy
Never before had anyone managed to successfully build a high-quality publishing business around a community of small and medium businesses.
The SME sector was too disparate. There were too many companies at different stages of their life, with different levels of expertise and different needs.
But today the SmartCompany community includes more than 48,000 email subscribers and 260,000 unique website visitors each month.
We’ve held more than 110 webinars, attended by more than 12,000 people. Our eBooks have been downloaded more than 30,000 times. Our new short courses have been taken by more than 5,000 people.
How have we done it? By focusing on the thing that unites entrepreneurs: Passion. We know entrepreneurs are passionate about building a strong, profitable, sustainable business. We know how much they love creating jobs, developing their people and giving back to the community.
By putting entrepreneurs at the centre of everything we do, we’ve been able to create a website that not only informs, but also inspires, educates and offers insights and advice.
James Thomson, editor of SmartCompany
