How to build an internet business

Naomi Simson founded Red Balloon Day, an online gift retailer, five years ago after a long career in marketing. She tells her story to JACQUI WALKER.

By Jacqui Walker

Watch the video of Naomi Simson, founder of Red Balloon Day.

Naomi Simson (right) founded Red Balloon Day, an online gift retailer, five years ago after a long career in marketing. Red Balloon Days now turns aver about $4 million a year and employs X staff in Australia and New Zealand.

Learn Simson’s secrets of success. How she built her brand, took advantage of being online, and how she recruits staff.

You can also read Naomi’s weekly SmartCompany blog. Click here.

Your Business Success – Sunday mornings, 8.30am on the Nine Network – provides practical business advice from Australia’s leading entrepreneurs applied to real-life businesses. Each week a different leading entrepreneur shares their business knowledge: including Maxine Horn of Fone Zone, Brian Singer of Rip Curl, Paul Cave of BridgeClimb and Geoff Harris of Flight Centre