Australian luxury fashion brand Camilla has announced an investment partnership with private investment group Tattarang that will help fund international expansion.
The investment sees Tattarang become a minority shareholder in Camilla’s business, marking the first investment partnership the company has made since its inception.
Camilla founder Camilla Franks said: “It was important to me to find the right partner to help get us to the next chapter. I’m so happy to have found Nicola and the Tattarang family — they are the perfect fit for the brand and align with the vision we have for Camilla.
“Together through conscious empowerment, we can elevate people on a global scale, bolstering the incredible artistic talent Australia has to offer and lead with passion.”
Tattarang co-chair Nicola Forrest said she is actively working to level the playing field for female entrepreneurs and women-led or founded businesses.
“Camilla is a brilliant example of a passionate and committed entrepreneur who truly cares about her brand and her customers and has put Australian fashion on the global stage, as well as being a role model to other female founders.”
The label has more than doubled its digital mix in the last three years, growing from 18% in 2018 to 47% online sales today.
Additionally, it runs 25 brick-and-mortar retail boutiques across Australia and the US and 264 premium wholesale stockists worldwide.
This article was first published by Inside Retail.
Rakshnna Pattabiraman is a business news journalist at Octomedia covering news stories, reports and insights in the field of retail and FMCG.
