Eco-friendly footwear label Twoobs opens flagship store in Byron Bay
Founded in 2016 by Australian sisters and fashion personalities Jess and Stef Dadon, Twoobs focuses on producing eco-friendly and comfortable footwear.
Cult Australian footwear label Twoobs has expanded its presence by opening its first physical store in Byron Bay. The store’s design incorporates sustainability elements, diverting 891kg of plastic waste from landfills.
Founded in 2016 by Australian sisters and fashion personalities Jess and Stef Dadon, Twoobs focuses on producing eco-friendly and comfortable footwear.
The Byron flagship store was created in collaboration with Avant Mater design studio duo Luchi Alfonso and Jordi Sanchez, exploring sustainable materials and using the ‘oo’ from Twoobs to reference the circular economy symbol and the brand’s ethos.
Its interior features walls and benches from 100% recycled plastic panels supplied by Sydney-based studio Defy. These panels are a custom blend created for the brand using yellow, cream, and clear plastic waste.
The store’s curvy counter was crafted from post-consumer PET beverage bottles and a paper mache technique using recycled paper and cardboard, while the curtains are made from upcycled hotel towels sourced by local Byron brand Wost Manted.
According to the company, its store design aligns with its environmental ethos, as the brand’s shoes are made from natural and repurposed materials, like recycled lycra, rubber, and sugarcane. They are also PETA-approved vegan and 100% carbon offset.
Moreover, the brick-and-mortar features a take-back program called ‘Takesies Backsies’, which allows customers to recycle old Twoobs in exchange for a $10 voucher, with a designated drop-off point in the store.
Before the physical store’s opening, Twoobs’ products were exclusively available online. The store now allows customers to experience the brand’s offerings in person, including their bestsellers like The OG, The OG+, The Slidekick, Bwoots, and a range for kids.
“We’re so excited to be opening the doors to our first-ever store in Byron Bay, a place that is recognised as a hub for sustainability on a worldwide scale,” said the founders.
“We can’t wait to send comfortable and planet-conscious footwear home with people from around the globe.”
This article was first published by Inside Retail.
