Type in your brand name into Google. See who comes up – if competitors are camping on your brand, politely email them and ask them to take it down.
Your sitemap is used by both Google to help index your website and by some users to browse your site. Check to see what Google can see on your site and navigate to your sitemap to see if it’s usable or not.
Ask your web master or web hosting company to send you your top 20 visited 404 pages on your website. Fix them. You might get more traffic.
Give them five things to do on your site and get them to just send you their feedback on their experience. Ask them if they would go back to the site without you asking them to. If they would, you are in the money. If not, you have some work to do. The ultimate test of your website is: “If you didn’t own it, would you go to it?”
Read what users are sending you. You will find one core insight to your customer, that just might help you improve the site dramatically.
Taxi drivers meet a lot of people everyday and learn about a lot of websites. They are generally quite basic in their use of the internet. (Ouch, that is a big generalisation!) Whatever sites they are visiting right now are ones that you need to review and strategise about.
Fred Schebesta’s company Freestyle Media is an established innovative online marketing agency specialising in building search engine friendly corporate websites and running online marketing campaigns.
Smart Company is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.
