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How do I create a Facebook fan page for my business?

6. Navigate your way back to the fan page and upload a profile logo (image) and then click ‘Edit Page’: 7. Once you’ve clicked ‘Edit Page’ you’ll see in a list your new FBML application in the applications associated with your page list. Click the Little Pencil Icon located far right of the App to […]
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SmartCompany

6. Navigate your way back to the fan page and upload a profile logo (image) and then click ‘Edit Page’:

fanpage-6

7. Once you’ve clicked ‘Edit Page’ you’ll see in a list your new FBML application in the applications associated with your page list. Click the Little Pencil Icon located far right of the App to edit:

fan-page-7

8. Next you enter the name for the custom tab in the Box Title field, and enter your desired HTML in the FBML field – if you want to insert a banner across the top, the width you can play with is 765px (all very easy if you know HTML).

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Choose Save Changes and preview the new tab on your page.

9. Go back to your fan page. Choose the Plus sign (+) in the row of tabs, and choose your new FBML tab from the list of available tabs. This will make your new tab appear in the list of tabs.

You can also remove the default tabs which you may not need (eg. links, photos, discussions, etc) by clicking on those tabs, then selecting the pencil icon and selecting Delete Tab. Be warned though.

Do not delete your new FBML Tabs; they’re gone for good if you do!

10. On the Wall tab, select Settings. Choose your FBML tab from the drop down menu next to ‘Default Landing Tab for Everyone Else’. This will ensure all visitors land on your new themed tab when they visit your profile!

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That’s basically it; you’ve created a nicely customised and themed fan page. You can also link your new fan page to your Twitter account, which means any tweets you make will appear on your wall, and any wall posts you make will appear as new tweets (watch out for the 140 character Twitter limit though).

Of course, add some additional content about your business or campaign, try adding the wildfire promotion application (which I haven’t tried yet), and try and get as many fans as you can!

To finish up, here’s a really nice example from Jason West’s company, Websalad.

 

For more Online Sales expert advice, click here.

Chris Thomas heads Reseo, a search engine optimisation company which specialises in creating and maintaining Google AdWords campaigns and Search Engine Optimisation campaigns for a range of corporate clients.