Why do I need a Facebook Fan Page?

Here are 22 good reasons, but I am sure that there are lots more…

1. Brand/business awareness.
2. To connect with your audience.
3. To engage with your audience.
4. To listen to your audience (they do often have great ideas!).
5. To find out about your audience through the insights tools, demographic info.
6. To get feedback on product or business ideas within days.
7. To be seen as “with it”.
8. So that you don’t miss marketing to those 350 million people on Facebook.
9. Because people are spending over 55 minute a day on Facebook.
10. Enables you to get feedback in real time.
11. Lets your audience “talk” to you – enabling a two way conversation between you and them.
12. A fan page can be found by internet search engines (but a profile page or group can’t).
13. You can advertise directly to your fans, or friends of your fans.
14. A way to let your fans know about competitions and special offers and drive them to your website.
15. A cheap way to market to your audience.
16. You can be a bit more quirky and out there on a fan page.
17. It can replace your website.
18. You can sell your products and/or services on a fan page.
19. You can promote events directly to your fans.
20. It’s environmentally friendly – nothing to print and mail.
21. It is global, so you can reach the whole world in once place.
22. It is not “a fad” – it’s here to stay.

For more info check out www.Facebook.com/SocialRabbit a new Facebook Fan Page I’ve set up.

Lara Solomon is the founder of Mocks, mobile phone socks www.MyMocks.com, founder of Social Rabbit – your guide in the world of social media www.Facebook.com/SocialRabbit and author of ‘Brand New Day – the Highs & Lows of Starting a Small Business’. Lara’s business LaRoo was the winner of the NSW Telstra Micro-Business Award in 2008.