Coles battles controversy over catchy jingle – but here are 10 great Australian examples that prove the jingle isn’t dead

Louie the fly – Mortein

Long before he authored the best-selling book The Power of One, Bryce Courtenay demonstrated his advertising nous with Louie the fly, who finally meets his match in Mortein.

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Thank you very much – Roses

A catchy tune for an all-purpose, inexpensive and sweet gift.

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De, de, de, decore – Decore

This ad had something for everyone: it’s a little saucy for the parents and fun for the kids.

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Lucky you’re with AAMI – AAMI

There have been many versions of the same tune, which takes a light-handed look at the serious issue of car crashes.

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My dad picks the fruit that goes to Cottee’s – Cottee’s

A stirring ode to cordial. Like many children, we changed the words to something else.

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Come on Aussie, come on – World Series Cricket

You don’t have to be a cricket fan or a fan of 1970s fashion to enjoy this classic from the Mojo team.

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Come in and see the good, good, Good Guys – Good Guys

Not one for Beach Boys purists, but so catchy it’s been repeated over and over for years.

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