The number one reason why business owners or career professionals don’t bother with social media is because they “don’t have the time”.
Is this you? Yes? OK, so I’m here to tell you that you DO have time and if you don’t do it you are at risk of losing momentum for your brand in a tech savvy consumer world.
Here’s how to find the time:
1. Public transport
Sitting at the bus stop, on the train, in the cab… dedicate a five-minute session scrolling through your twitter feed. Don’t just stalk, tweet something worthwhile or funny. Stay in touch with the online space.
2. Waiting for a meeting
Before a meeting, instead of playing games on your iPhone, jump onto LinkedIn and connect with five people. Make that your target. Imagine how many connections you’ll have at the end of each month.
3. In a meeting
OK, so we all have those “meetings” where time is wasted. Well, tweet away or keep your eye on the twittersphere headlines. Don’t let someone else’s time wasting activities impact negatively on your business. Just keep your phone on silent so it isn’t beeping and annoying everyone else.
4. In the bath
A great place to multi-task is in the bath. I like to watch TV, tweet and blog. In fact, I’m writing this article in the bath right now, watching Ballers. Gotta love The Rock right?
5. Toilet pit stop
There’s a few (or more) minutes you can use to check Facebook, Instagram and any other platform. Reply to comments and retweet to keep your followers happy. You know the saying, if you don’t take your phone into the bathroom with you, you ain’t doing it right.
6. Schedule posts
If you are building a following with your own quality content then use a tool like buffer to schedule posts for the week ahead which will fill in the times you can’t do it during the day.
7. On the plane
There is so much downtime when travelling interstate or internationally. If you have Wi-Fi on the plane the go for gold but if you don’t then schedule posts or take the time to prepare social media posts for when you re-connect.
Amanda Rose is the founder of Small Business Women Australia, Western Sydney Women and Western Sydney Advisory. She has also been named as one of the most influential people in Western Sydney.
