Most people prefer to get their advertising delivered through conventional channels such as the mass electronic media or newspapers, according to a Mediamark Research & Intelligence survey.
Most people prefer to get their advertising delivered through conventional channels such as the mass electronic media or newspapers, according to a Mediamark Research & Intelligence survey.
Marketing Charts reports that 17% of US consumers who participated in the survey said they like their ads in mass media or on paper, making them the most popular ad delivery formats.
Advertising at events such as sports was the next most palatable option, preferred by 13%, ahead of advertising on outdoor media such as billboards on 12%.
Perhaps the most interesting finding of the survey, however, was the 9% who said they preferred to get their advertising through emerging media such as mobile devices or through computer games. This group, which only a couple of years ago wouldn’t have existed at all, had the youngest media age of all the survey segments, at 35.
But, perhaps not surprisingly, the single biggest category uncovered by the survey were those who preferred to avoid the bitter pill of advertising entirely – 32% described themselves as “ad averse.”
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