Businesses looking to sell to other businesses will have a dedicated channel to advertise their wares with the launch of a new B2B-dedicated network.
ClickZ reports US digital marketing company 24/7 Real Media has launched a B2B (business to business) dedicated online advertising network.
The ad network will initially operate through four publishers – Cygnus Business Media, Nielsen Business Media, Reed Business Information, and The McGraw-Hill Companies – that will collectively provide access to more than 200 B2B web properties on which the ads will be run.
The websites reportedly attract 10 million monthly unique users, approximately 60% of which are small business owners and managers.
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