Here’s my shopping list for this week:
You may think: why is my shopping list on my blog? After I wrote this today I thought it’s interesting that all these taste good on their own, but put them together, throw in a sandwich toaster and you have a delicious wrap.
Then I thought about this with business. I can just do one thing to promote my product, like have a Facebook site. But if I also link it to my website; and link it to Twitter; and have a coupon on the sites to drive sales to my website; and offer consumers the chance to sign up for the newsletter; I get a much tastier outcome and it fills my business up with sales.
By being the chef in my business I can mix together different ingredients to find what works for me, and like personal taste this will vary from business to business.
From trial and more trial I find that just one activity alone doesn’t generate much in terms of sales or awareness. I used to think by doing each activity separately I’d make money go further and have activity spanning the whole year.
That’s true, but there is definitely a better result from having more than one activity running at once and linking these activities to each other.
After all isn’t a toasted wrap more interesting that just a mushroom?
Lara Solomon is the founder of Mocks, mobile phone socks www.MyMocks.com and author of Brand New Day – the Highs & Lows of Starting a Small Business. Lara’s business LaRoo was the winner of the NSW Telstra Micro-Business Award in 2008.
James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.
