Super Bowl 2013: The marketing trends, and five early ads

Although many of the ads won’t be seen until the game kicks off, here are five of the best commercials already released:

1. Samsung

Samsung has chosen not to advertise its company name here, instead focusing on the Galaxy brand:

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2. Best Buy

Troubled retail chain Best Buy has used the talents of actress Amy Poehler to help it create some buzz. This commercial is yet more evidence businesses are adopting the “sneak peek” approach to help foster more excitement:

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3. Quill

An office war turns bad in this Quill ad:

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4. Audi

Car manufacturers are a staple at every Super Bowl – Audi has one of the first ads out:

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5. Budweiser

Another staple of the Super Bowl, Budweiser has produced some of the more memorable commercials in the history of the event:

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