The 10 best Super Bowl 2013 ads – and some from the blackout

6. Audi The car commercials usually make some great ads – Audi was able to tell a good story here. {qtube vid:=ANhmS6QLd5Q} 7. Samsung A two minute ad is unusual for the Super Bowl, and shows how much Samsung wants to beat Apple. {qtube vid:=5ae7E8J7h7Y} 8. Mercedes-Benz Again, Mercedes-Benz has used an all-star cast for […]

Patrick Stafford 05 February, 2013

6. Audi

The car commercials usually make some great ads – Audi was able to tell a good story here.

{qtube vid:=ANhmS6QLd5Q}

7. Samsung

A two minute ad is unusual for the Super Bowl, and shows how much Samsung wants to beat Apple.

{qtube vid:=5ae7E8J7h7Y}

8. Mercedes-Benz

Again, Mercedes-Benz has used an all-star cast for this one.

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9. Coke

Coke asked customers to vote for their preferred ending online, signalling a shift towards social media interaction with Super Bowl ads.

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10. Volkswagen

The car company managed to get a few laughs with this one.

{qtube vid:=9H0xPWAtaa8}

And some of the best marketing from the blackout…

Oreo

Fresh from its television ad, Oreo got cracking with this picture during the blackout. It was retweeted tens of thousands of times – which means one of the best marketing efforts of the day didn’t even cost a cent.

oreo

Tide

Washing detergent Tide did the same thing – but like Oreo, was fast enough to make an impact.

black-out

Calvin Klein

The fashion brand utilised the new Twitter video service, Vine, to send out some blackout-related tweets as quickly as they could. Speed was key yesterday, and Calvin Klein managed to get even a mere mention of the blackout right away.