M&M’s Super Bowl ad is set to suspenseful music, with a dark and gloomy atmosphere. A mafia boss hosts a dinner party at a lavish mansion with glamorous guests. A car pulls up and the boss heads down to greet the new arrival – only the new guest is one of the chocolate variety, not the human kind.
The gangster outlines his intent for the poor peanut M&M, with his desire to see him crumbled all over ice cream. Not understanding Italian, the friendly little chocolate realises too late what is about to hit him.
The ad carries on the personification of the chocolates that the brand has become known for.
Story continues on page 3. Please click below.
Cara Waters is a former SmartCompany editor. Previously, Cara was a senior reporter for the Financial Times’ website and worked for The Sunday Times in London.
