It was all about a cute puppy, loyal horses and wholesome-looking farmers in Budweiser’s 2014 Super Bowl ad, rather than celebrities.
Without a beer in sight, it instead opts to focus on the connection between a little Labrador and a Clydesdale horse on the farm. Every time the puppy is taken away, he always escapes back to be with his mate, hence the promotion of the hastag #BestBuds.
Clearly, Budweiser are trying to make the link between mateship and beer drinking, without the message being so blatant.
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Cara Waters is a former SmartCompany editor. Previously, Cara was a senior reporter for the Financial Times’ website and worked for The Sunday Times in London.
