Yoghurt brand Chobani appealed to everyone’s love of a cuddly creature with a “beary cute” grizzly bear terrorizing a country store. Of course it’s not long before the bear finds what he’s looking for — Chobani honey-flavoured Greek yogurt, naturally, and a trashy tabloid magazine.
The bear went some way to distract from recent bad publicity the yoghurt brand has suffered. In a widely-publicised dispute, Whole Foods dropped Chobani earlier this year and the yoghurt brand also had to issue a recall in the United States after 300 people got sick.
It’s obviously still on people’s minds with the Twitter reaction to the Chobani ad including @LSchneider_22: “Did anyone else notice that the chobani yogurt was not being refrigerated…#superbowl”
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Cara Waters is a former SmartCompany editor. Previously, Cara was a senior reporter for the Financial Times’ website and worked for The Sunday Times in London.
