The Lighter Side: A ballsy way to tackle advertising Down Under

The best ads are the ones where, as you’re watching you start to think, ‘Dang, that’s such a simple idea, I wish I’d come up with it.’ This ad from Bonds ticks all the boxes of good advertising: simple, beautifully executed, entertaining, speaks directly to the target audience, and above all, highly shareable. Not surprisingly, it’s featuring on a lot of best-of-advertising lists at the moment, and it’s easy to see why.