What is a brand?

I am a Brand.

I am much more than a logo, name or marketing campaign.

I am sometimes a verb (when used on cattle), more often a noun.

You can find me somewhere between a feeling and the organisation.

I can be a promise, a principle, a point of engagement, an organising system, a way to align what we do.

I make what we care about visible.

In the end I am a result (of the promises we keep).

I am a Brand.

See you next week.

You can follow Michel on Twitter @michelhogan and at her blog on michelhogan.com.