Do I need to have any particular sales strategies around Christmas or should I just be doing what I’m doing now, but more of it?
The market is so crammed today, with online and offline businesses everywhere competing for the consumer’s heart and purse.
Christmas is around the corner and it’s a great time for extra sales – if you have something that could be deemed gift worthy or even if it could be seen as a self-indulgence product.
If you have neither of these and are B2B, you may still have some service or offer that your clients could deem as a Christmas gift!
Of course, you have to keep offering great service and great value but it’s a time of the year when you should be trying to offer even better value, particularly when it means not discounting but simply giving value-add with more product, additional services, etc.
This is where your CRM is critical – how good would it be if you could offer your customers something you know they would appreciate?
I think the old Christmas greetings and hampers (unless tailored to your customer) look too generic and, while I love getting these, I don’t feel they are special unless they are packed with stuff that I – as a consumer – like!
A few thoughts for Christmas then:
