Partner Content
There is a clear divide in advertising between those who embrace digital transformation and those who need to catch up. Dan Macia recognised this problem early on. Drawing on his profound industry knowledge, he built a platform to democratise access to advanced advertising technologies.
Now the founder and chief executive officer (CEO) of demand-side platform (DSP) Astrad, Dan Macia’s brainchild, has quickly become the go-to solution for companies looking to maximise their advertising efforts. This solution may be the key to unlocking success for Australian brands looking for a partner to guide them through the overwhelming digital advertising domain.
Specialising in programmatic advertising, Astrad uses artificial intelligence (AI) and big data to optimise ad placements and performance in real-time. It has a massive presence in 195 countries and partnerships with over 50 supply partners.
“Our platform has helped countless brands around the globe achieve their marketing goals through precise targeting and real-time optimisation,” says Dan Macia. “We are excited to bring these capabilities to Australia, helping local brands to connect with their audiences and drive real business outcomes.”
Even the most creative ad campaigns fall flat if they do not reach the right audience. Companies from all industries can greatly benefit from DSP platforms, especially when increasing engagement and achieving better returns on their advertising investments.
“Many brands mistakenly believe that spending more on ads will get better results,” says Dan Macia. “But without proper targeting, it is like sending a casual message to an older audience—it will not resonate. Our platform will help brands guarantee that every dollar spent is directed towards the right audience, maximising impact and return on investment (ROI).”
Dan Macia understands that entrepreneurs should be able to quickly improve ad performance in real-time. Intelligent algorithms and AI-driven models can achieve this. Once applied, Australian entrepreneurs can enjoy more effective advertising campaigns for their brands, especially global ones.
He adds that optimisation is important for quickly adapting to changing market conditions and audience behaviours. This is why a DSP platform serves as an ally to help ads remain relevant and impactful.
“Imagine a brand launching a campaign using data from three months ago. It would be like trying to hit a moving target with outdated information. Brands should always remember that digital trends change so fast, and without real-time optimisation, campaigns can quickly become irrelevant. Our platform keeps ad strategies updated to reflect current market and audience preferences,” Dan Macia explains.
When companies have the correct data at their fingertips, the possibilities are endless. To this end, having comprehensive analytics and reporting capabilities empowers companies to examine their campaign performance, uncovering insights. Analysing key metrics and trends also helps founders identify areas for improvement and adjust their campaigns accordingly.
With mobile ad spending in Australia projected to account for 75% of total digital advertising budgets by 2024, mobile devices are becoming a non-negotiable part of digital marketing.
Additionally, the importance of personalisation must be addressed in mobile advertising, so every brand should have targeting capabilities at its fingertips. “This level of personalisation will make customers more likely to engage with ads,” the founder says.
That said, there is no denying that mobile advertising is a massive endeavour. When Dan Macia saw Australian brands’ potential and hurdles in reaching consumers on their phones, he dedicated himself to developing strategies to help them connect with a mobile-first audience.
Transparency and control are core principles of Dan Macia’s advertising philosophy. He enables advertisers to see their ad spending and campaign performance fully to build trust and confidence in their advertising investment. More importantly, it allows for greater control over advertising journeys.
Digital advertising may seem daunting, but Dan Macia proves that companies need a trusted companion to guide them every step of the way. Clients can count on Dan Macia’s transparent and advanced solutions to inspire customer trust and loyalty, turning digital advertising into a key driver of success.
Astrad specializes in cloud-based demand-side platform (DSP) solutions. The company provides a comprehensive suite of services that includes managed, self-service, and white-label options, allowing advertisers to create, manage, and optimize their programmatic campaigns across various channels. With access to multiple ad exchanges and a wide array of targeting options, Astrad empowers businesses to deliver tailored advertising experiences that resonate with their audiences. Their platform supports various ad formats, including display, video, audio, and native, ensuring that clients can effectively engage users across devices.
