Partner Content
The Rare Gemstone Company has been a leading name in the rare gemstone industry for half a century, serving discerning clients with the most exquisite and rare gemstones. Founded in 1974, this company has evolved into a vertically integrated powerhouse, controlling every aspect of the gemstone journey from mine to market.
Celebrating its 50 years in the market, how has The Rare Gemstone Company continuously managed to elevate the fine jewellery experience? For its CEO, Antony Zagoritis, the answer lies in the company’s new strategies for innovation, transparency, and customer-centric practices.
Zagoritis mentions, “We’ve always believed that the true value of a gemstone lies not just in its physical beauty, but in the story it tells and the connection it creates with its owner. This is what we highlight in our process.”
The traditional gemstone journey has long been kept in mystery, with the path from mine to market often difficult to trace. Consumers have typically been left in the dark about the origins of their precious gemstones, the conditions under which they were mined, and the various hands they passed before reaching the final product.
This lack of transparency has raised ethical concerns and distanced buyers from the rich stories behind their cherished pieces.
The Rare Gemstone Company changes this process by using provenance blockchain technology to bring a new level of transparency to the fine jewellery industry. Through this innovative technique, the company meticulously documents information about the gemstone and every step of its journey, from its extraction at the mine to its transformation in the design room.
Zagoritis emphasises that this comprehensive record, once inaccessible to consumers, is now readily available, allowing buyers to trace the entire lifecycle of their jewellery. As this information becomes accessible, The Rare Gemstone Company builds deeper trust and provides peace of mind, adding value to their purchase.
Customers can confidently trust the ethical sourcing of their gemstones and appreciate the craftsmanship that creates their jewellery.
The Rare Gemstone Company has taken customisation to new heights through its ‘Design Your Own Jewelry,’ offering customers the freedom to design their chosen exquisite gemstones into truly one-of-a-kind pieces.
This personalised method allows customers to match rare, ethically sourced gemstones, such as rare fancy colour Tanzanite, top Aquamarine, rare African Ruby, exquisite Sapphire, and many others, with various setting styles and metal colours, resulting in jewellery that perfectly reflects their individual tastes and preferences.
The company’s customisation goes beyond mere selection; it involves a collaborative process with skilled artisans and master cutters. These experts work closely with clients to refine and realise their design aspirations, certifying that each exquisite piece is crafted to the highest standards of quality and beauty.
Zagoritis adds, “We transform purchasing fine jewellery into a deeply personal and meaningful experience. Each creation tangibly represents the customer’s story, with sentiment and significance extending beyond its material value.”
The Rare Gemstone Company’s transformation of the rare gemstone experience is built on industry command and long-standing relationships with miners in East Africa. These deep connections, built over five decades, give the company first access to the finest gemstones as soon as they’re unearthed.
“Our relationships with miners are at the heart of what we do,” Zagoritis emphasises. “We’ve spent 50 years building trust and mutual respect with mining communities across East Africa. This doesn’t just give us access to the best stones – it allows us to establish ethical practices and fair compensation throughout our supply chain.”
Zagoritis admits that building a business from the ground up over the last 50 years is no small feat, especially in the competitive and complex gemstone industry. Despite this, The Rare Gemstone Company has thrived by maintaining a high-quality standard, elevating transparency, and exploring new avenues for innovation.
As the company looks to expand its operations into new markets such as Australia and Europe, it faces the ongoing challenge of stepping up and continuing to innovate in an industry that demands nothing less.
This expansion represents an opportunity for growth and testifies to the company’s resilience and adaptability in the complex global market. This further solidifies its position as a leader in the $32.38 billion gemstone market.
The Rare Gemstone Company, founded in 1974, has established itself as a leader in the fine gemstone and jewellery industry by offering unparalleled quality and authenticity. With a vertically integrated business model, the company sources rare gemstones directly from small-scale miners, confirming ethical practices and superior materials. Its in-house cutting and custom jewellery design allows it to create unique, bespoke pieces that cater to the discerning tastes of its clients.
