In an interconnected world, communicating effectively can make or break a company. For many professionals, facing a room full of journalists can be daunting. Startup Safe Room aids intrainingdividuals in Australia and the world to overcome their fears through immersive artificial intelligence (AI) and virtual reality (VR)- enabled training.
Safe Room’s education methods rely on its virtual reality practice platform—a 360° stage-like space coupled with built-in metrics tracking capable of emulating any number of audience members.
From executives at Fortune 500 companies to government officials and public figures, Safe Room’s list of clients includes hundreds of different forward-facing roles. Yet, despite the wide range of vocations, all agree on the advantages the training platform offers to their organisations.
Navigating a Public Relations Crisis with Confidence
One senior executive at a multinational corporation was in the spotlight when her company faced a public relations crisis. Despite her years of experience, she felt overwhelmed by the onslaught of media attention, with the corporation’s financial future weight resting on her shoulders. Fortunately, Safe Room’s services were the perfect training tool.
The immersive simulation provided by Safe Room was unlike anything she had experienced previously. She was able to practise her responses in a realistic, high-pressure environment, facing a virtual audience that felt real. Safe Room provided AI-generated questions that challenged her to craft clear, concise answers.
Through Safe Room’s platform, she gained the confidence and skills to handle the crisis and deal with the swarming media—maintaining composure during interviews and consequently enhancing her company’s market value.
In addition to the advanced technology featured at Safe Room, the right headspace is also needed. “You have to go into it with an open mind,” states the senior executive who is also now a Safe Room alumnus. “Our team lead booked us slots, but until I finally dropped my ego, it felt like I was playing a video game.”
Overcoming the Fear of Public Speaking
Similarly, a government official tasked with delivering crucial public addresses struggled with fear of public speaking. He often stumbled over his words and failed to engage his audience.
Again, Safe Room’s VR training proved to be a game-changer. The realistic simulations allowed him to practise his speeches in front of a virtual crowd, receiving instant feedback on his performance. The AI-driven platform analysed his voice, body language, and content, providing targeted suggestions for improvement.
Through frequent training with Safe Room, he overhauled his public speaking skills, delivering impactful, engaging speeches that resonate with his audience.
The Impact of Safe Room on Professional Development
News headlines travel globally at incredible speeds, making public relations training all the more critical. One notable study published in Scientific Reports finds that pharmaceutical companies can experience as much as a 15% stock price reduction when announcing negative clinical trials.
Safe Room’s success stories show the profound value VR and AI training offer to professionals and corporations worldwide. As Safe Room expands its reach and refines its technology, it is ready to revolutionise public relations training and corporations.
Pui Chi Chui, the founder of Safe Room, says, “Our goal is to build the inner confidence our clients need to survive in the world of modern business. We will continue pushing the boundaries of what’s possible with AI and VR, honing our craft as we progress.”
With more professionals discovering Safe Room’s immersive training platform, the company’s contributions to the corporate world are reaching greater heights.