Transform your customer journeys to provide memorable experiences.
Customer experience – CX – is at the heart of every business. As the world rebounds from covid lockdowns, customer expectations are increasing, traffic is growing and businesses are turning to digital solutions to meet customer needs. So how should we approach these modern CX challenges, and successfully adopt the right technology? These questions were at the core of the two-part SmartCompany/AWS seminar, Transform Your CX, at which a panel of some of Australia and New Zealand’s greatest business minds shared their knowledge.
With the guidance of these modern experts, we’ll look at four areas of focus for a CX transformation: putting the customer first, working successfully across different service channels, improving the contact centre agent role and the advantages of CX-focused technology solutions like Amazon Connect.
Download this eBook to discover what makes a positive customer experience, and what tools and platforms will help you provide connected, useful and memorable experiences.
