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Consumers expect genuine sustainability efforts from the businesses they support. That includes small businesses, too.
But as environmental awareness grows, and regulators crack down on greenwashing, disingenuous or ineffective sustainability measures will make it harder for businesses to build and retain consumer trust.
Australians are keen to do their part. However, they also want clear advice on how to recycle their packaging. And importantly, they see recycling information as a brand responsibility.
Now more than ever, businesses need confidence that their recycling claims are accurate and evidence-based.
The Australian Recycling Label, or ARL, is designed to help.
With the Federal Government’s National Plastic Plan aiming for 80% of all supermarket goods to bear the ARL in 2023, the system is only growing in reach.
In this webinar, hear from SmartCompany’s senior business journalist David Adams, along with a panel of experts from the Australian Packaging Covenant Organisation, the Australian Institute of Packaging, and the National Retail Association, on why adopting the ARL is not just good for the environment, but good for business.
Guests
David Adams
Senior Business Journalist
SmartCompany
Bonnie Marshall
Policy Officer
National Retailers Association
Nerida Kelton
Executive Director
Australian Institute of Packaging
Alison Appleby
Engagement & Capability Manager
Australian Packaging Convenant Organisation
