How do you become the employer that everyone wants to work for?
Employees now expect a lot more from employers – it’s no longer ‘just a job’. But can they be fussy in hard times?
An employer of choice is an organisation that cares for individual employees and is concerned about their careers and wellbeing. Increasingly, businesses are creating a “brand” that attracts the best staff through strong recruitment strategies. They work out how to retain and develop their people and they provide flexible work options that consider an employee’s life outside of the office.
A successful organisation is one that can attract and keep the best staff. It doesn’t matter whether it is a tough time or not – this should still be the focus of every business. The best way to do this is:
Consider these questions alongside what your business is doing…
What makes your organisation stand out and would you call it an employer of choice? See Part 2, 25 August 2009.
Eve Ash is the producer of the newly released DVD EMPLOYER OF CHOICE – from the highly-acclaimed series WORKPLACE EXCELLENCE. For more information, go to www.sevendimensions.com.au.
James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.
