Some wise words from some smart CEOs

I attended our TEC conference the other day – this is the day all members attend state meetings around Australia.

We had four speakers – who are TEC members, all CEO’s – address us and there were some very wise words spoken.

I have taken what I thought were the most pertinent. Hope you find them useful!

• To succeed we need to out educate and out engage our customers.
• Make sure you have the hard and soft foundations right in your business.
• Know your numbers.
• Find people in your business doing good things and acknowledge them.
• Listen, speak last and ask the right questions.
• Be a servant leader, lead from behind.
• Embrace change.
• Have fun (pleased to hear this!).
• Focus on profitability (I also recently heard this expression – Revenue is vanity, profit is sanity and cash is king!).
• Understand the value of your brand.
• Everyone in your business sells.
• Keep asking why, why, why?
• Elephants dance with elephants – who will you dance with?
• Raise the roof and create world standards.
• Build relationships.
• Marketing is God.
• What is the perception you want to own?
• What culture do you need to communicate your brand?
• Finally, how will you measure your success?

Marcia Griffin’s latest book, High Heeled Success (pictured left), is a frank account of building a business from a solitary sales person to a multi-million dollar business with 4,700 sales consultants around Australia and New Zealand. Contact Marcia to purchase. Marcia’s latest venture is skin care company griffin+row.