Big data is not just a buzz phrase, it is a vital tool that small-to-medium businesses need to embrace. It helps you track what customers want so you can gain an edge on competitors. This course, ‘The Analytics Edge’ via Massachusetts Institute of Technology is designed to help people understand the power of data and analytics, for use in both work and personal life.
In 2014, no SME can get away without having a marketing strategy. Before hiring an expert to implement one, or embarking on your own approach, brush up on your understanding of branding, customer loyalty and how to get your business noticed. ‘An Introduction to Marketing’, run by Wharton, University of Pennsylvania covers these ideas, as well as omni-channel strategies, social targeting and social advertising.
A great level of emotional intelligence can set a powerful leader apart from the rest. This course, ‘Inspiring Leadership through Emotional Intelligence’, from Case Western Reserve University sets out to build your levels of emotional intelligence to help you lead with mindfulness and compassion. It looks at building good relationships and managing stress.
SmartCompany regularly runs webinars which are aimed specifically at helping you improve your business. Subscribe to the SmartCompany email to find out about upcoming webinars when you can participate online and quiz experts. You can also access previous webinars under the “Resources” tab on the homepage like this popular webinar on How to sell your business for 10x its worth. It covers the basics of business succession planning, whether you want to step down or just to guard your family’s assets against the unforeseen.
Melinda is a business writer and editor and helps companies to bring their brand stories to life through her small business, Oliver Content. Melinda was previously the content manager for KPMG Australia, an editor of SmartCompany, and spent many years as a journalist.
