Nine TED talks every entrepreneur should watch

2. Profit not always the point

Harish Manwani, the chief operating officer of Unilever, calls for a redefining of business models in society, and asks for businesses – if they want to remain relevant in the 21^st century – to define themselves beyond what they sell and produce.

Manwani asserts that in the 21^st century for business, it shouldn’t be about generating revenue or turnover; it should be about creating a better culture – changing lives – in the process of doing business.

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