LinkedIn has grown phenomenally during its nine years of existence. In February, it boasted 161 million professionals who used its services. This is impressive when you consider how targeted its market is. Broad-market competitor Facebook has 901 million users, while Twitter boasts 500 million accounts.
Given the vast numbers of professional people using LinkedIn, and how highly your profile will appear should anyone type your name into Google, it makes sense for you to spend some time filling out and thinking about your profile.
But once you do that, here’s how to avoid annoying all your new contacts.
I feel a little bit guilty writing this, as almost everyone I’ve connected with on LinkedIn will tell you I’m lazy about my invitations.
But in the course of researching this article, I’ve realised the error of my ways.
I know it can take time to craft a personal message for every contact. But if you don’t, it gives entirely the wrong impression. It makes you look lazy, and like you don’t care about the new connection you’re making.
It doesn’t take forever to type a few sentences, and it makes a much better impression.
While LinkedIn’s update formula is very similar to that used by Facebook and Twitter, people use it very differently. Facebook users thrive on personal connections: pictures, personal updates, holiday snaps. On Twitter, volume is accepted. Active users make dozens of tiny updates – often links to articles and pithy comments.
People don’t use LinkedIn for those things, instead tending to approach the site with a professional mindset. They post less, and what they do post tends to be more carefully curated.
If you approach LinkedIn as you approach Twitter, you could find yourself filling up the feeds of your contacts. You don’t want to do that.
Be selective about what you post to LinkedIn. And be very careful about linking it to your Facebook and Twitter accounts. While it might seem to save you time to post your updates to all three networks at once, they are very different beasts, and you probably have very different audiences on each.
On LinkedIn, you’re better off rarely posting than posting too often.
Myriam Robin is a reporter for SmartCompany and its sister site LeadingCompany. She has degrees in economics, international studies and journalism. She likes writing about businesses taking risks and doing new things.
