Kevin Rudd is easily the richest person in the Australian Parliament. A career bureaucrat, his wealth was made by his wife, Therese Rein, one of the most successful self-made businesswomen Australia has ever produced.
Rein’s wealth comes from her now-global business Ingeus, which she founded with now deceased business partner Frances Jane Edwards in 1989 (it was then known as WorkDirections Australia).
WorkDirections Australia’s main business was helping those with injuries or disabilities enter or re-enter the workforce – a business that built on Rein’s earlier career as a psychologist counselling injured workers.
It was a good time to start such a business – governments were outsourcing a lot of their programs to private providers to execute. Rein won her first government contract from the Hawke government and went on to execute major contracts for the Howard government’s Job Network agency.
Fuelled by this, the business grew. Today, the business is a diversified global human resources powerhouse offering corporate consulting, recruitment, and labour hire, on top of helping the unemployed secure work. It has operated in the United Kingdom since 2002, in France since 2005, in Germany since 2006, Sweden since 2009, Poland since 2010 and South Korea and Saudi Arabia since 2011. Rein remains the CEO.
For her, it’s a passion business. Her official corporate bio makes mention of her father, who was wheelchair-bound after being injured while serving in the Australian Air Force during World War II. His doctors expected he’d never work again. He defied the critics, trained as an aeronautical engineer, and worked till he was 65.
“I don’t like people being thrown on the scrap heap,” she said in a 2003 business book, Marketing without Money. “Enabling people to reconnect with their communities, to reconnect with independence, to reconnect with their potential – I think that matters.”
But Rein’s business has been criticised in some quarters, particularly from those who object to the outsourcing of government functions to supposedly unaccountable private-sector providers.
In the United Kingdom, where the business is 50% owned by accountancy firm Deloitte, Ingeus UK was one of the biggest tender winners of the government’s Work Program, having received $1.4 billion in contracts from the program in 2011. The Cameron government’s Work Program has faced its share of debacles, with rival company A4E exposed as having offered the unemployed it was meant to help find paid employment unpaid work in its own offices. Last August, leaked emails showed Ingeus UK had missed some of the targets it was set to meet.
Her business has also been scrutinised in Australia, though for very different reasons. In 2007, Ingeus sold its Australian operations as Rein’s husband stood poised to win government. As she explained to the Courier Mail at the time, “it would not be sensible for my company to receive even one dollar of a federal government budget if Kevin was elected prime minister”.
It was by no means a blow to her fortunes. In 2012, Rein debuted on the BRW Rich 200 (at number 199) with an estimated fortune of $210 million. Her business, of which she is no longer the sole owner but is the CEO, is far larger – BRW estimated its 2012 revenues at $254 million.
Rein fell off the Rich List in 2013, but BRW estimates her personal wealth to have stayed the same at $210 million.
Ingeus operates in Australia once again these days. In October 2011, it bought Brisbane-based organisational development company Assure Programs. So when Rudd returned to the prime ministership, it was natural that questions were asked about whether she planned to sell her business once again.
The answer, given to both Fairfax and News Limited, was that she had no plans to do so. The reason given was that the Australian business has been pivoted away from Australian government contracts. It doesn’t appear to have received any since it was sold.
Last year, it emerged that Ingeus may also be prevented from bidding for government contracts by dint of it having signed non-compete agreements with the buyers of its Australian business.
SmartCompany contacted Rein’s office to ask for more details about the Australian business. Rein was in Indonesia with her husband on a state visit and a spokesperson declined to comment.
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Myriam Robin is a reporter for SmartCompany and its sister site LeadingCompany. She has degrees in economics, international studies and journalism. She likes writing about businesses taking risks and doing new things.
