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Smart50 Awards 2023

1. Untitled Group

Introducing the fastest growing Australian SME at The Smart50 Awards 2023: Untitled Group.
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Untitled Group founders team shot
Co-founders Nicholas Greco, Filippo Palermo, Christian Serrao and Michael Christidis Source: Supplied

Revenue: $59.5 million
Growth: 597.41%
Founders: Nicholas Greco, Filippo Palermo, Christian Serrao, Michael Christidis
Head office: Melbourne, VIC
Year founded: 2017
Employees: 70
Industry: Media and entertainment
Website: untitledgroup.com.au

How Untitled Group started

Nicholas Greco, Filippo Palermo, Christian Serrao, and Michael Christidis had been running nightclubs together when they had a crack at hosting their own multi-day festival, Beyond the Valley, in 2014.

After building up traction in event hosting, they decided to pull together their efforts under one umbrella company – Untitled Group – in 2017.

Growth

Now Untitled Group sells more than 450,000 tickets a year and has launched Pitch Music & Arts, Wildlands, Grapevine Gathering, For The Love, Sun Cycle and Ability Fest.

It has grown from seven staff in January 2021 to more than 65 full-time employees in 2023.

That’s without mentioning the jaw-dropping average revenue growth over the past three financial years: 597%.

Where to next

Last year Untitled Group was ranked third in The Smart50 Awards 2022 and won The Resilience Award. Now the founders have taken the top spot.

One of the company’s best assets now is its database of festival-goers, and the founders have their eye on more core vertical collaborations, and getting better audience insights from their data.

Along with the top spot, Untitled Group also won the Marketing Award at The Smart50 Awards 2023.

Back to The Smart50 Awards 2023.

Explore the series

Smart50 Awards 2023
  1. Ten Smart50 success stories (and how you can be next)
  2. “People are the foundation”: How Athan Didaskalou and Richard Li built Smart50-winning travel brand July
  3. Why your business should enter the Smart50 Awards
  4. ‘Innovation is …’: Six pearls of wisdom from Smart50 winners Mr Yum, Pickstar and Charlie’s Fine Foods
  5. How hipages Group uses its Smart50 wins to attract top talent
  6. Getting purpose right in business: What these Smart50 Sustainability Award judges want to see
  7. The innovators, the resilient ones, the community heroes: The Smart50 Awards category shortlist announced
  8. Resilience pays off for events superstar Untitled Group, as it sweeps The Smart50 2023
  9. The Smart50 Awards 2023 Smart and Lasting Award winner: Association of Professional Builders
  10. Judges praise “exceptional” winners of 2023 Smart50 category awards
  11. 1. Untitled Group
  12. 37. Délidoor
  13. 6. SustainHealth Recruitment
  14. The Smart50 2023 Sustainability Award winner: Goterra
  15. 11. Tank Stream Labs
  16. 33. The Nudge Group
  17. 36. Tractor Ventures
  18. 3. Shippit
  19. 20. Catalytic IT
  20. 18. Prime100
  21. 25. ShopGrok
  22. 16. MoveActive
  23. 10. Zeep Medical
  24. 24. Pretzel Australia
  25. 49. Broken Crayons Still Colour Foundation
  26. 2. Kings of Neon
  27. 40. iCatalyst
  28. 29. Ericom
  29. 7. Shadowboxer
  30. The Smart50 2023 Innovation Award winner: Advanced Mobility Analytics Group (AMAG)
  31. The Smart50 2023 Community Award winner: SHE-com
  32. 15. VendorPanel
  33. 12. Ikaros
  34. 8. Peeplcoach
  35. 32. Comvision Australia
  36. The Smart50 Awards 2023 Resilience Award winner: StudioHawk
  37. 19. Mr Indeva
  38. 31. Prosple
  39. The Smart50 Awards 2023 Rising Star Award winner: al.ive body
  40. 14. Cheeta Teamwear
  41. 38. Paire
  42. 44. The Little Potion Co
  43. 47. Goterra
  44. The Smart50 2023 Retail Award winner: MoveActive
  45. 34. Launchpad App Development
  46. 30. McGregor Coxall
  47. 41. Airgarden
  48. 50. Sydney Digital Marketing Agency
  49. 26. StudioHawk
  50. 42. SHE-com
  51. 17. Fullstack Advisory
  52. 35. Evercleaner
  53. 13. Association of Professional Builders
  54. 39. Hyphen Health
  55. 4. EVSE Australia
  56. 28. Truckit
  57. 46. Inspire Realty
  58. 23. Causeis
  59. 9. Bi3 Technologies
  60. 48. Etiko
  61. 21. Motto Fashions
  62. 5. Taskforce Australia
  63. 27. Chess Mates Tutoring
  64. 43. The Natal Naturopath
  65. 45. Advanced Mobility Analytics Group (AMAG)
  66. 22. Quad Lock
  67. The Smart50 2023 Marketing Award winner: Untitled Group
  68. Male founders outnumber women in 2023 Smart50 Awards, showing more work needs to be done
  69. Teamwork and serious effort pay off as Smart50 winners celebrate their staff
  70. Untitled Group co-founder reflects on last 12 months after sweeping The Smart50 Awards 2023

About the author

SmartCompany

Smart Company is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.

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2023 Smart50 Awards
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smart50 awards 2023 winner
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