32. Bullfrog
Bullfrog is a full-service creative company founded by Dalton Henshaw. See their Smart50 rank.
Revenue: $9.5 million
Growth: 45%
Founders: Dalton Henshaw
Head office: Melbourne, VIC
Year founded: 2020
Employees: 30
Industry: Marketing & Advertising
Website: www.bullfrog.global
How Bullfrog started
At the age of 19, Dalton Henshaw launched The Tailored Man, a leading online men’s lifestyle publication that emerged as one of the most influential lifestyle platforms for Australian men aged 25 to 35 years. Soon afterwards, Henshaw identified a niche within the communications marketing space. With a team of five, he launched the full-service creative company, Bullfrog, with AIA Insurance in both Australia and New Zealand as a founding client.
Growth
In just over four years, the business has secured a slew of industry recognitions across Australia and Asia, including Agency of the Year finalists at Mumbrella and B&T for the last three years. Bullfrog continues to deliver a strong financial performance in recent years, with a 52% increase in revenue over the past 12 months. It has also seen an impressive profit growth of 46% and EBITDA averaging 17%, along with a compounding annual growth rate of 53% since inception.
Where to next
A key strategic growth imperative for Bullfrog is reinvention. Through deliberate investments in the operation’s future, while improving efficiencies within the business model and for its clients, growth continues to positively impact the bottom line as the company sets its sights on a $100 million valuation.
