According to retail consultant Deb Templar, the basics of good retail will never change, and this includes location.
“Find an affordable location with good passing traffic,” she says.
However, don’t fall into the trap of going off foot traffic alone as you could find yourself in a busy shopping centre but an empty store – where you position yourself in a centre or street is often more important than the location.
“In major shopping centres, there are so many people walking past but retailers forget the key words – walking past. People aren’t necessarily there to shop,” Templar says.
“If you are going to operate in a shopping centre, I suggest you go and watch what people do to gauge how many stores they actually enter and where they’re located.”
