Barking up the right tree

For the millions of dog owners out there, the ability to communicate more directly with your pet may be the most exciting news you read this week.

This nifty little head set claims to do exactly that, decoding each bark and translate your canine critter’s utterances into exclamations such as “I’m hungry”.

Pets are a huge industry. Leveraging the emotional connection owners have to their furry friend would open up ample opportunity for a new business.