A way to get up and running quickly
Our crowdsourced design model is a great fit for start-ups and SMEs who need graphic design work completed quickly and affordably.
Two Melbourne businesses who have used 99designs to successfully source their new logos are vacation planning website Adioso and restaurant Rockwell and Sons.
Thanks to 99designs, businesses like these are able to create a design brief, start receiving designs within 24 hours and guide designers to the perfect design in just seven days.
For companies looking to launch as soon as possible to see whether a new product or service can get traction, there’s no better way to get their brands out there.
There’s no wasted lead time in selecting a designer or waiting for a designer to become available and it’s definitely better than leaning on your mother-in-law’s nephew.
How designers benefit: The crowdsourced model levels the playing field
Our designer community is made up of more than 180,000 diverse designers from around the world.
From seasoned professionals to new designers to students; some have top-flight design credentials, while others are self-taught.
Some spend hours a day on the site and use it as their primary method of sourcing clients, while others drop in only when they can find some free time.
It doesn’t matter where a designer lives or learned their skills – all that matters is talent.
If a designer is skilled at helping customers bring their brand to life and adept at building long-term relationships, there’s a good chance they’ll be very successful. And they come back.
Significant earnings potential
We pay out more than $1.5 million a month to our design community – a total of more than $40 million since 2008.
That’s a lot of designers earning a lot of money whichever way you look at it. Some Australian designers have reported earning up to $12,000 a month on our site, with some like Arnesia Yada from Perth and her husband being able to give up their day jobs and work as full-time freelance designers after meeting long-term clients through 99designs.
A way to source new clients
Most skilled freelance designers will readily admit they don’t like selling and finding clients can be tough. 99designs solves this problem by getting them in front of potential clients and letting their work do the talking.
Our model’s remarkable success as a lead generation tool is rarely mentioned by those trying to hunt us down with pitchforks; more than 30% of our contests lead to additional work for designers.
While we offer a 1-to-1 invoicing system to make it easy for designers and customers to work together, they can also choose to work privately off-site.
If a customer needs a design alteration or merely a different file type down the road, a quick email is all it takes to enlist the designer for assistance.
Spencer’s claim that many designs sourced through 99designs need to be altered by outside designers after the contest has ended is just not true.
Opportunities for Australian designers
Australia is 99designs’ second largest market after the United States and home to some of our most successful designers.
In the last year, we’ve doubled the number of Australian graphic designers and hope this trend will continue.
With that being said, from our earliest days we have recognised how valuable it is to have a diverse pool of designers living all over the world.
We continue to encourage this diversity, which benefits designers – who learn a lot from one another – and customers alike.
At the end of the day, it’s really a case of horses for courses. As our business model and the industry continues to evolve, we encourage the wider community to keep an open mind, to embrace innovation and the global reach that the digital economy offers them.
We’re happy to work next to the traditional design process and strongly believe that we’re growing the market for design services as a whole.
All we’re aiming to do is give businesses and designers another choice.