2. Get patriotic
TV coverage of the Olympics has shifted from Seven to Nine this time around, but it’s certain that a heavy focus on the Australian team will remain.
Global sporting events involving an Australian team don’t come around very often, so it’s a good opportunity to tap into the surge in patriotism that will follow.
You could display the Australian flag in certain areas of your website or craft quick-fire email marketing campaigns that capitalise upon any feel-good stories emerging from the Games.
If you pride yourself on a quick delivery of products or provide a service that has trumped a rival – ideally from overseas – don’t be afraid to use Olympic terminology to generate traction with consumers.
