The major sponsors of the Games are going all-out with their social media efforts, with Coca-Cola hoping to reach 1.5 billion people with an athletic musical track that can be edited and shared, while watchmaker Omega will be posting Olympic facts and trivia on Twitter – with an obvious focus on record times.
Your campaign won’t be on the same scale, but that doesn’t mean you shouldn’t try to get in on the conversation.
Data firm Effective Measure says that Australians will be engaging with the Games via social media far more than in 2008.
Its research, which you can see in this infographic, shows that 39% of the public will use Facebook, Twitter and YouTube to interact with others about the Olympics, more than the 37% who will engage in face-to-face or phone conversations about the event.
This provides small businesses with an ideal opportunity to share content, start conversations and, ultimately, drive customer relationships and sales throughout the Games.
“Sport patriotism is alive and well in Australia with over a third citing it as the main reason why they would choose to watch the swimming event over others. This connection to and awareness of local sports personalities can be used by brands to engage with Australian consumers on a deeper level,” says Effective Measure’s Michael Robertson.
