How ‘retargeting’ can amplify your marketing budget

Setting up customer segments The first thing to do is select “Segments & Conversions” via the Manage Menu. Now click on the “Add New Segment” button (halfway down the page). This is where you define what pages you want to track. For example, an eCommerce site will track anyone who went […]

Ned Dwyer 12 December, 2012

Setting up customer segments

The first thing to do is select “Segments & Conversions” via the Manage Menu.

Now click on the “Add New Segment” button (halfway down the page). This is where you define what pages you want to track.

For example, an eCommerce site will track anyone who went to the shopping cart page but didn’t buy. So the two pages to track would be the shopping cart page and the payment success page.

Create as many of these as you want for all the different pages you want to track.

Create a campaign

Now click on Launch a Campaign. Start with giving your campaign a name and click “Create”.

After that, select “Retargeting” and set your weekly budget. We would suggest starting with at least $50-$100 to properly test out the campaign.

Next decide who this campaign will target. In the example below, I’m targeting anyone who visited a product page but did not buy. I’m targeting the page “services product page” but filtering out “services payment success page”.

This means anyone who has seen the product page but did see the payment success page will be served ads.

I have ignored the “all visitors” segment because it doesn’t relate to who I’m targeting.