How ‘retargeting’ can amplify your marketing budget

Inserting retargeting tag Before everything kicks off you’ll need to insert the retargeting tag on your site. Hover over the “Manage” menu tab and click on “Retargeting Pixel”. You’ll see the retargeting code to insert on your site. If you’ve installed Google Tag Manager just copy this code and paste it within […]

Ned Dwyer 12 December, 2012

Inserting retargeting tag

Before everything kicks off you’ll need to insert the retargeting tag on your site. Hover over the “Manage” menu tab and click on “Retargeting Pixel”.

You’ll see the retargeting code to insert on your site. If you’ve installed Google Tag Manager just copy this code and paste it within a new tag. You’re all done!

Tomorrow, Ned will outline some tips on how to create a great remarketing campaign, as well as highlight five key reasons why your start-up may want to use this type of strategy.

Ned Dwyer is a digital marketer and entrepreneur. He is the founder of Tweaky.com, a marketplace for website customisation.