In pictures: Australia’s five key online spending trends

2. Domestic retailers are outpunching their international rivals NAB says there was a surge in purchases from international websites in late 2010 but, since then, we’ve seen an encouraging fight back from Australian retailers. With the big retailers finally getting their act together and deciding – about a decade too late – that this […]

Oliver Milman November 29, 2012

2. Domestic retailers are outpunching their international rivals

NAB says there was a surge in purchases from international websites in late 2010 but, since then, we’ve seen an encouraging fight back from Australian retailers.

With the big retailers finally getting their act together and deciding – about a decade too late – that this internet thing isn’t just a passing fad, nearly three quarters of all Aussie consumer dollars went to domestic sites.

Growth in online sales by retail location (%, yoy)